At this morning’s St. Louis Regional Chamber meeting Lisa Keller of Nestle Purina, Ron Watermon of the St. Louis Cardinals, and Marisa Lather of Microgrid Solar were generous with advice on how to get the most from social media channels.
Here are some of their top points:
- Ask yourself these two questions to vet content for social media distribution: “Does this help my brand?” And, “Would I share it?”
- When planning content, think like a journalist in your use of video and photos.
- Trade links with employees, customers, vendors, partners, and brand advocates (people who use your product or service).
- Have one-on-one conversations with employees about social media style.
- Re-purpose your company’s photos and videos for social media.
- Social media content should drive people to your website because that’s where your brand’s “extended story” is told
Ms. Keller also shared that her team doesn’t post daily to Facebook any longer because Facebook has become a “pay to play” channel. Facebook’s feed is funneled more to their own advertising customers, so your Facebook postings aren’t getting the same exposure as in the past. She estimates her company’s organic reach (non-paid views) via Facebook has fallen to only 4%.
As a great demonstration of sharable social media content, Ms. Keller dropped some Tweetable candy for her audience: Nestle Purina is looking to hire a “socially minded” person in their marketing department for social media projects. Talk about a juicy morsel! Interested parties should visit the Nestle Purina website to apply.