Web 2.0 tools such as Blogs and Podcasts encourage site visitors to interact with your company. And via RSS feeds and social sharing, these tools help spread the word about what you have to offer.
Blogs (originally “web logs”) are useful to:
- update customers on company news
- promote an event or product
- respond to customer reviews of your products & services
- answer customers’ frequently asked questions
- publish press releases
- build brand loyalty
The addition of a blog to your site can help you reach a significant number of potential customers in a low-cost manner. Blogs can also create a sense of community surrounding your company, which can help develop deeper relationships with your customers, establish trust, and build loyalty.
A business blog (often) is a separate section of a website where articles, are published. Readers can either visit a blog in its Web-based form or subscribe to it using feed reader software.
Many people start blogs with high hopes and then gradually stop posting. This won’t help your business. Blogs are relatively easy to set up, but it’s time consuming to keep them fresh and interesting. Blogs are all about content. People read them because they want useful or entertaining content on a regular basis. If you decide to start a blog for your business, it means a commitment to delivering this content—and that means making time to write blog posts yourself, or hiring a ghostwriter (someone who writes blog posts for you and publishes them under your name), which is a service I provide.