The most important first step in planning a website is choosing a domain name because this is the first marketing decision you’ll make–determining how you’ll be represented on the World Wide Web. A domain name may be purchased any time, so it’s a good idea to secure one even if you’re not yet ready to build your site. I can register your company’s website as a .com, .net, .org, .info, biz, .ca, .us, .co.uk, .me.uk, .org.uk, .eu, or .mobi domain.
What exactly is a domain name?
Think of it as a billboard advertising your location on the Web. A domain name is typed into browser address bars to find a particular website, such as google.com or harvard.edu.
Think carefully in choosing a domain name
Catchy business names are useful because they help customers remember you. This is a pretty good strategy for domain naming too. Another tactic is to choose a name that describes who you are, or what you can do. What kind of product or service do you have to offer? If your company’s marketing efforts focus on excellent customer service, try to come up with a name that points to this high service standard. A descriptive, memorable name can do more than almost anything else to attract visitors to your site.